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Positioning brands With Clarity & Delivering With Impact.

We partner with companies to define their direction and sharpen their message across all communication channels.

We use a combination of our vast experience and deep understanding of marketing data to bring those strategies to life with measurable results that drive growth.

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Allan Perrottet
CPO & Co-Founder, Decommerce

'Matt brings a rare mix of strategic vision, creativity, and technical fluency that made a huge impact at both TBô and Decommerce.

He has a talent for building and implementing marketing strategies from the ground up — not just big-picture thinking, but also executing the details that make those strategies work.

He combines a deep understanding of analytics with an ability to come up with creative, data-driven solutions.

He’s one of those people who works well together with the team to make things happen.'

Results

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3x Industry CTR & Defined Brand Positioning in 3 Weeks

Identified the right audience and validated performance at record speed.

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Sharpened & defined brand position within market.

Industry: Legal Tech, SaaS

Delivered: Brand Book, Market Fit Test & Research

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180% Increase in Repeat Purchases

Built multi-channel lifecycle workflows across Klaviyo, PostPilot, and Attentive—driving higher retention and a 45% lift in AOV.

250K+ View Sell-Out Campaign

Produced a humor-driven product video that sold out a full collection and delivered high ROI.

Industry: Ecommerce, Web3

Delivered: Lifecycle Marketing Management, GTM Strategy, Community Growth Management

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+29% Open Rate Boost 

+6% Click Rate Boost

Optimized email campaigns to drive stronger engagement and turn more readers into customers.

Industry: Web3, AI, Blockchain

Delivered: Content Marketing Management

8M+ Youtube Views

Created a global video ecosystem with documentaries, interviews, and branded content.

Built, Scaled & Sold the Brand

Drove brand expansion from launch to global redistribution, culminating in a successful exit through acquisition by a larger company. 

Industry: Sports, Media, Ecommerce, Publishing

Role: Founding CMO

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+43% Open Rate Boost 

+20% Membership Increase

Strengthened member engagement and fueled sign-ups through targeted email campaigns.

Industry: Sports, Recreation

Delivered: Email Marketing Strategy & Management

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+25% Increase In Email List Size

Developed a content strategy to attract new email contacts. The heart of the businesses revenue.

Industry: Ecommerce, Retail

Delivered: Content Strategy & Implementation

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Brand Positioning in 3 Weeks

Codified brand identity into a strategic Brand Book that aligned leadership, partners, and market narrative.

Industry: Deep Tech, Semiconductor Sensors

Delivered: Brand Book

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4x Industry CTR Achieved In 4 Weeks

Identified the right audience and validated performance at record speed.

Industry: Enterprise SaaS 

Delivered: Market Fit Test

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Unit 101

Toronto, ON M4S 1X8

 

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