Our Work
Growth systems we built, from standalone channels to complete funnels.
180% Lift in Repeat Purchases & Sell-Out Campaign
Built multi-channel retention workflows across Klaviyo, PostPilot, and Attentive: driving a 45% lift in AOV and generating 250K+ campaign views.
Industry:
Ecommerce, Fashion, Web3
Delivered:
Lifecycle Marketing Management, GTM Strategy, Community Growth Management
Allan Perrottet
COO & Co-Founder, TBô Menswear
'Matt at SendCraft brings a rare mix of strategic vision, creativity, and technical fluency that made a huge impact at both TBô and Decommerce.
He has a talent for building and implementing marketing strategies from the ground up — not just big-picture thinking, but also executing the details that make those strategies work.
He combines a deep understanding of analytics with an ability to come up with creative, data-driven solutions.
He’s one of those people who works well together with the team to make things happen.'
+25% Conversion Lift on Cold Paid Traffic
Optimized Reddit CPC acquisition funnels for a multi-franchise gaming platform, boosting landing page conversion rates from 8.01% to 10.0%.
Industry:
Gaming Analytics, B2C SaaS
Delivered:
Fractional Marketing Leadership, GTM Strategy, Paid Media
Brand Positioning Established in 3 Weeks
Codified brand identity into a strategic Brand Book that aligned leadership, partners, and market narrative.
Industry:
Deep Tech, Semiconductor Sensors
Delivered:
Brand Book, Core Messaging Framework, GTM Narrative
Built, Scaled & Exited Media Property (8M+ Views)
Co-founded and scaled an end-to-end media engine from scratch, driving 8M+ YouTube views across documentaries and branded content, culminating in a successful acquisition.
Industry:
Digital and Traditional Media, Ecommerce, Sports
Delivered:
End-to-End Brand Building, Content Strategy, Strategic Acquisition
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4x Industry CTR Achieved in 4 Weeks
Identified high-intent target audiences and speedily validated acquisition channels.
Industry:
Enterprise SaaS
Delivered:
Market Fit Test, Ad Angles & Validation
High-Yield GTM Strategy & Product Launch
Architected and executed the comprehensive Go-To-Market strategy for the flagship Mulligan G-V2 product—driving rapid user adoption and one of the highest-yielding feature launches in company history.
Industry:
Gaming Analytics, B2C SaaS
Delivered:
GTM Strategy & Execution, Messaging Framework
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+29% Open Rate Lift & +6% Click Rate Boost
Architected and optimized full-funnel email lifecycles and messaging frameworks: improving engagement with leads and moving them further down the sales funnel.
Industry:
Web3, Crypto, AI, Blockchain
Delivered:
Lifecycle Strategy, Email Optimization, Content Management
3-Week Brand Positioning & Rapid Growth Roadmap
Rebuilt Hearthsim’s sub-brand positioning in 3 weeks, then deployed a comprehensive growth roadmap to establish efficient, full-channel alignment across key gaming audiences.
Industry:
Gaming Analytics, B2C SaaS
Delivered:
Brand Position & Messaging Guide, 3-Year Strategic Marketing Roadmap